Developing a Winning Marketing Strategy
Completed by Meaghan Johnson
September 5, 2018
16 hours (approximately)
Meaghan Johnson's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Market Research
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Consumer Behaviour
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Customer Insights
