Data Analytics Methods for Marketing
Completed by Federica Ferracin
November 10, 2023
12 hours (approximately)
Federica Ferracin's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Advertising Campaigns
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Customer Insights
