Marketing analytics: Know your customers
Completed by HUMAM BASKARA
February 16, 2024
20 hours (approximately)
HUMAM BASKARA's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Engagement
- Category: Data Analysis
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Analytics
- Category: Predictive Analytics
- Category: Big Data
- Category: Marketing Strategies
- Category: Customer Insights
