Customer Value in Pricing Strategy
Completed by Sharon Morris
April 5, 2018
14 hours (approximately)
Sharon Morris's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Revenue Management
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Market Research
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
