Introduction to Public Relations
Completed by Alison Elizabeth Weiss
April 14, 2025
25 hours (approximately)
Alison Elizabeth Weiss's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Performance Metric
- Category: Media Relations
- Category: Communication Planning
- Category: Program Evaluation
- Category: Generative AI
- Category: Campaign Planning
- Category: Strategic Communication
- Category: AI literacy
- Category: Media and Communications
- Category: Content Creation
- Category: Target Audience
- Category: Public Relations
