Introduction to Digital Advertising
Completed by GASTON ANDRES BENTANCUR VERA
November 1, 2020
7 hours (approximately)
GASTON ANDRES BENTANCUR VERA's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Pay Per Click Advertising
- Category: Bidding
- Category: Contextual Advertising
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Customer Data Management
- Category: Data Ethics
- Category: Augmented Reality
- Category: Digital Advertising
- Category: Marketing
- Category: Performance marketing
- Category: Data-Driven Marketing
