Global Marketing: Building Iconic Brands
Completed by HEIDI SUSANNE HELLE
May 3, 2024
12 hours (approximately)
HEIDI SUSANNE HELLE's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
- Category: Brand Management
- Category: Market Share
- Category: Brand Strategy
- Category: Strategic Planning
- Category: Branding
- Category: Marketing Planning
- Category: Consumer Behaviour
- Category: Marketing
- Category: Product Marketing
- Category: Cultural Responsiveness
- Category: Integrated Marketing Communications
- Category: Marketing Strategies
