Optimizing a Website for Google Search
Completed by Rachel Aerts
May 30, 2018
13 hours (approximately)
Rachel Aerts's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Marketing
- Category: Relationship Management
- Category: Content Optimization
- Category: Key Performance Indicators (KPIs)
- Category: Competitive Analysis
- Category: Content Development and Management
- Category: Client Services
- Category: Content Performance Analysis
- Category: Campaign Management
- Category: Return On Investment
- Category: Google Analytics
- Category: Content Marketing
