Positioning: What you need for a successful Marketing Strategy
Completed by Daisy Emah-Emah
October 14, 2025
11 hours (approximately)
Daisy Emah-Emah's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Trend
- Category: Marketing Strategy and Techniques
- Category: Market Research
- Category: Strategic Marketing
- Category: Marketing
- Category: Competitive Analysis
- Category: Value Propositions
- Category: Target Audience
- Category: Marketing Strategies
- Category: Product Strategy
- Category: Target Market
- Category: Consumer Behaviour
