Positioning: What you need for a successful Marketing Strategy
Completed by Silja Schoppmann-Ingenleuf
October 9, 2016
11 hours (approximately)
Silja Schoppmann-Ingenleuf's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Market Analysis
- Category: Market Research
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Marketing Strategies
- Category: Target Market
- Category: Consumer Behaviour
- Category: Market Dynamics
