Positioning: What you need for a successful Marketing Strategy
Completed by Juan José Lores Gómez
April 20, 2018
11 hours (approximately)
Juan José Lores Gómez's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Trend
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Value Propositions
- Category: Target Market
- Category: Market Dynamics
- Category: Marketing Strategies
- Category: Product Strategy
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Marketing
