Foundations of Digital Marketing and E-commerce
Completed by JOSE LUIS BRAVO SERRA
June 2, 2024
12 hours (approximately)
JOSE LUIS BRAVO SERRA's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Marketing Planning
- Category: Brand Awareness
- Category: Digital Marketing
- Category: Data Storytelling
- Category: Conversion Funnel Analysis
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Performance marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Performance Metric
