Product Management Essentials
Completed by Malcom J.A. Francis
September 16, 2023
6 hours (approximately)
Malcom J.A. Francis's account is verified. Coursera certifies their successful completion of Product Management Essentials
What you will learn
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Skills you will gain
- Category: Commercialization
- Category: Stakeholder Communications
- Category: Leadership
- Category: Marketing
- Category: Team Management
- Category: Stakeholder Management
- Category: Product Management
- Category: Product Marketing
- Category: New Product Development
- Category: Stakeholder Engagement
- Category: Strategic Marketing
- Category: Product Lifecycle Management
