Introduction to Digital Advertising
Completed by Akanksha Malla
March 24, 2025
6 hours (approximately)
Akanksha Malla's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Scatter Plots
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Conversion Funnel Analysis
- Category: Paid media
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Pivot Tables And Charts
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Online Advertising
- Category: Campaign Management
