Digital Marketing Capstone
Completed by Sandip Kumar Sharma
January 22, 2016
17 hours (approximately)
Sandip Kumar Sharma's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Consumer Behaviour
- Category: Marketing Analytics
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Journey Mapping
- Category: Market Research
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Email Marketing
- Category: Campaign Management
- Category: Data-Driven Marketing
