Global Impact: Cultural Psychology
Completed by ISABELL JOSEPHINE ERNST
December 4, 2019
11 hours (approximately)
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What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Branding
- Category: Cultural Diversity
- Category: Intercultural Competence
- Category: Psychology
- Category: Brand Management
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Brand Strategy
- Category: Marketing
- Category: Global Marketing
- Category: Marketing Strategies
- Category: Cultural Sensitivity
