Data Analytics Methods for Marketing
Completed by Noor Ul Huda Basheer
January 20, 2026
12 hours (approximately)
Noor Ul Huda Basheer's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
- Category: Model Evaluation
- Category: Descriptive Analytics
- Category: Regression Analysis
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Conversion Funnel Analysis
- Category: Marketing Strategy and Techniques
