Business-to-Consumer (B2C) Sales Strategies and Techniques
Completed by Konstantina Koumantarea
February 1, 2026
2 hours (approximately)
Konstantina Koumantarea's account is verified. Coursera certifies their successful completion of Business-to-Consumer (B2C) Sales Strategies and Techniques
What you will learn
Demonstrate an understanding of B2C Sales and identify relevant examples.
Apply strategies to identify your target audience.
Demonstrate effective communication and product knowledge to build consumer trust.
Apply basic sales techniques to convert prospects into customers.
Skills you will gain
- Category: Target Audience
- Category: Sales Strategy
- Category: Customer Engagement
- Category: Oral Expression
- Category: Business-To-Consumer
- Category: Product Knowledge
- Category: Communication
- Category: Sales Prospecting
- Category: Selling Techniques
- Category: Rapport Building
- Category: Customer Retention
- Category: Customer Relationship Building

