Attract and Engage Customers with Digital Marketing
Completed by Harsh Kanojiya
January 14, 2026
14 hours (approximately)
Harsh Kanojiya's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Google Ads
- Category: Search Engine Optimization
- Category: Digital Advertising
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Online Advertising
