Data Analytics Methods for Marketing
Completed by Florencia López
November 20, 2025
12 hours (approximately)
Florencia López's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Advertising Campaigns
- Category: Marketing
- Category: Marketing Planning
- Category: A/B Testing
