Digital Marketing Capstone
Completed by Sarah Hadley
March 4, 2018
17 hours (approximately)
Sarah Hadley's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Planning
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Email Marketing
- Category: Digital Advertising
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
