Digital Marketing: Customer Engagement Strategy
Completed by Lawrence Ralph Bigelow
June 26, 2015
12 hours (approximately)
Lawrence Ralph Bigelow's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: Content Marketing
- Category: Digital Brand Strategy
- Category: Marketing Strategy and Techniques
- Category: Digital Media Strategy
- Category: Customer Engagement
- Category: Generative AI
- Category: Analytics
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Data Collection
