Digital Marketing Capstone
Completed by Joshua Barber
October 28, 2024
17 hours (approximately)
Joshua Barber's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Media Strategy
- Category: Campaign Planning
- Category: Web Analytics and SEO
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Market Research
- Category: Journey Mapping
- Category: Marketing Strategies
- Category: Consumer Behaviour
