Digital Marketing: Customer Engagement Strategy
Completed by Mike Pelosi
May 20, 2016
12 hours (approximately)
Mike Pelosi's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Analytics
- Category: MarTech
- Category: Digital Marketing
- Category: Consumer Behaviour
- Category: Driving engagement
- Category: Digital Media Strategy
- Category: Marketing Strategies
- Category: Loyalty Programs
- Category: Customer Engagement
- Category: Marketing Communications
- Category: Data Analysis
- Category: Content Marketing
