Digital Marketing: Customer Engagement Strategy
Completed by Stephen Petitt
December 31, 2017
12 hours (approximately)
Stephen Petitt's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Marketing Strategy and Techniques
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Consumer Behaviour
- Category: Marketing Communications
- Category: Digital Media Strategy
- Category: Content Marketing
- Category: Generative AI
- Category: Loyalty Programs
- Category: Customer Engagement
