Developing a Winning Marketing Strategy
Completed by Robert Hermann
February 18, 2024
16 hours (approximately)
Robert Hermann's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Brand Strategy
- Category: Target Market
- Category: Product Planning
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Strategic Marketing
- Category: Target Audience
- Category: Marketing
