Positioning: What you need for a successful Marketing Strategy
Completed by Cindy Nieto Zuluaga
March 19, 2017
11 hours (approximately)
Cindy Nieto Zuluaga 's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Market Trend
- Category: Target Audience
- Category: Value Propositions
- Category: Marketing
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Market Research
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
