Introduction to Digital Advertising
Completed by Prashanth Raghavan
March 12, 2020
6 hours (approximately)
Prashanth Raghavan's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Spreadsheet Software
- Category: Advertising Campaigns
- Category: Pivot Tables And Charts
- Category: Online Advertising
- Category: Campaign Management
- Category: Microsoft Excel
- Category: Paid media
- Category: Excel Formulas
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Conversion Funnel Analysis
- Category: Media Buying
