Digital Marketing: Customer Engagement Strategy
Completed by QIHUA ZHU
May 2, 2019
12 hours (approximately)
QIHUA ZHU's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Loyalty Programs
- Category: Data Visualization
- Category: Marketing Strategies
- Category: Social Media Marketing
- Category: Generative AI
- Category: Consumer Behaviour
- Category: Data Analysis
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Content Marketing
- Category: Data Collection
- Category: Analytics
