Principles of Public Relations
Completed by Karina Lan Arc da Costa Pinto
April 23, 2022
6 hours (approximately)
Karina Lan Arc da Costa Pinto's account is verified. Coursera certifies their successful completion of Principles of Public Relations
What you will learn
Define public relations and how it differs from related fields like advertising and marketing.
Apply the four-step public relations process to case examples explaining how each stage informs strategic decision-making in practice.
Differentiate between Corporate Social Responsibility (CSR) and Corporate Social Advocacy (CSA).
Compare professional pathways in public relations by distinguishing between agency and in-house roles.
Skills you will gain
- Category: Earned Media
- Category: Campaign Planning
- Category: Corporate Communications
- Category: Professional Networking
- Category: Advocacy
- Category: Stakeholder Engagement
- Category: Journalism
- Category: Research
- Category: Ethical Standards And Conduct
- Category: Stakeholder Management
- Category: Public Relations
- Category: Marketing and Public Relations
