Foundations of Digital Marketing and E-commerce
Completed by Diana Cortés de Ita
April 22, 2026
12 hours (approximately)
Diana Cortés de Ita's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Email Marketing
- Category: Performance Metric
- Category: Performance marketing
