Marketing analytics: Know your customers
Completed by ZEYNEP METİN
December 2, 2025
20 hours (approximately)
ZEYNEP METİN's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Marketing Strategies
- Category: Data Analysis Software
- Category: Customer Data Management
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Big Data
- Category: Predictive Analytics
- Category: Data Analysis
- Category: Analytics
- Category: Customer Analysis
- Category: Marketing Effectiveness
