Digital Marketing: Customer Engagement Strategy
Completed by Roger Yarbrough
May 1, 2017
12 hours (approximately)
Roger Yarbrough's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Visualization
- Category: Cross-Channel Marketing
- Category: Analytics
- Category: Consumer Behaviour
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Digital Brand Strategy
- Category: Digital Advertising
- Category: Content Marketing
- Category: Marketing Strategy and Techniques
- Category: Social Media Marketing
- Category: Generative AI
