Marketing analytics: Know your customers
Completed by David Bedford
February 6, 2026
20 hours (approximately)
David Bedford's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Digital Media Strategy
- Category: Data Analysis Software
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Analytics
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
