Applying Data Analytics in Marketing
Completed by Audra Shields
February 9, 2026
16 hours (approximately)
Audra Shields's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Social Media Analytics
- Category: Customer Insights
- Category: Advanced Analytics
- Category: Data Analysis
- Category: Customer Retention
- Category: Marketing Strategies
- Category: Generative AI
- Category: Marketing
- Category: Predictive Modeling
- Category: Digital Marketing
- Category: Social Network Analysis
- Category: Marketing Strategy and Techniques
