Positioning: What you need for a successful Marketing Strategy
Completed by Pamela Ann Moore
May 26, 2017
11 hours (approximately)
Pamela Ann Moore's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Strategic Marketing
- Category: Market Trend
- Category: Product Strategy
- Category: Target Market
- Category: Market Dynamics
- Category: Marketing Strategies
- Category: Marketing
- Category: Competitive Analysis
- Category: Product Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Consumer Behaviour
