Foundations of Digital Marketing and E-commerce
Completed by ANA PATRICIA GIL CONTRERAS
September 29, 2025
12 hours (approximately)
ANA PATRICIA GIL CONTRERAS's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Customer Engagement
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Marketing Planning
- Category: Conversion Funnel Analysis
- Category: Branding
- Category: Email Marketing
