Assess for Success: Marketing Analytics and Measurement
Completed by Raja Aishah Raihana Binti Raja Mohamood
April 14, 2025
18 hours (approximately)
Raja Aishah Raihana Binti Raja Mohamood's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Analytics
- Category: Google Analytics
- Category: Paid media
- Category: Campaign Management
- Category: Content Performance Analysis
- Category: A/B Testing
- Category: Data Presentation
- Category: Media Buying
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Return On Investment
