Digital Marketing Capstone
Completed by Korinna Schiefelbein
October 7, 2016
17 hours (approximately)
Korinna Schiefelbein's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Digital Marketing Campaigns
- Category: Search Engine Marketing
- Category: Marketing Analytics
- Category: Market Research
- Category: Online Advertising
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Key Performance Indicators (KPIs)
- Category: Performance Analysis
