Assess for Success: Marketing Analytics and Measurement
Completed by Elijah Charles Goss
August 20, 2026
18 hours (approximately)
Elijah Charles Goss 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Analytics
- Category: Performance Metric
- Category: Data Presentation
- Category: Digital Marketing
- Category: Google Analytics
- Category: Google Ads
- Category: A/B Testing
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Marketing Budgets
- Category: Dashboard Creation
- Category: Stakeholder Communications
