Positioning: What you need for a successful Marketing Strategy
Completed by Alejandra Paulina Ortega Pérez
September 2, 2018
11 hours (approximately)
Alejandra Paulina Ortega Pérez's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Market Trend
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Market Research
- Category: Value Propositions
- Category: Marketing
