Supervised Text Classification for Marketing Analytics
Completed by Jared Tesar
October 28, 2023
17 hours (approximately)
Jared Tesar's account is verified. Coursera certifies their successful completion of Supervised Text Classification for Marketing Analytics
What you will learn
Describe text classification and related terminology (e.g., supervised machine learning)
Apply text classification to marketing data through a peer-graded project
Apply text classification to a variety of popular marketing use cases via structured homeworks
Train, evaluate and improve the performance of the text classification models you create for your final project
Skills you will gain
- Category: Scikit Learn (Machine Learning Library)
- Category: Statistical Machine Learning
- Category: Feature Engineering
- Category: Python Programming
- Category: Embeddings
- Category: Text Mining
- Category: Data Manipulation
- Category: Tensorflow
- Category: Data-Driven Marketing
- Category: Machine Learning Algorithms
- Category: Transfer Learning
- Category: Model Evaluation
