Global Impact: Cultural Psychology
Completed by Germán Sánchez Vázquez
October 8, 2017
11 hours (approximately)
Germán Sánchez Vázquez's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Marketing Strategies
- Category: Global Marketing
- Category: Diversity Marketing
- Category: Psychology
- Category: Marketing Psychology
- Category: Branding
- Category: Brand Strategy
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Culture
- Category: Cultural Diversity
- Category: Cultural Sensitivity
