Introduction to Public Relations
Completed by Andrew Hattersley
July 9, 2026
25 hours (approximately)
Andrew Hattersley's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media Strategy
- Category: Communication Planning
- Category: Media Relations
- Category: Target Audience
- Category: Content Creation
- Category: AI literacy
- Category: Strategic Communication
- Category: Media Planning
- Category: Generative AI
- Category: Campaign Planning
- Category: Public Relations
- Category: Content Performance Analysis
