Artificial Intelligence in Marketing
Completed by Elodie Guis Lesage
January 15, 2026
10 hours (approximately)
Elodie Guis Lesage's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Machine Learning Algorithms
- Category: Customer Insights
- Category: AI Integrations
- Category: Artificial Intelligence
- Category: Business Strategy
- Category: Customer Engagement
- Category: Data-Driven Marketing
- Category: Personalized Campaigns
- Category: Competitive Analysis
- Category: Network Model
- Category: Network Analysis
- Category: Case Studies
