Measure and Optimize Social Media Marketing Campaigns
Completed by Geoffrey Wohlgamuth
March 25, 2026
12 hours (approximately)
Geoffrey Wohlgamuth's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: Facebook
- Category: Presentations
- Category: Performance Reporting
- Category: Data Analysis
- Category: Advertising Campaigns
- Category: Business Metrics
- Category: Digital Marketing
- Category: Communication
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Data-Driven Marketing
