Customer Value, Acquisition, and Retention
Completed by Elizabeth Petrosian
April 23, 2025
4 hours (approximately)
Elizabeth Petrosian's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Customer Retention
- Category: Marketing Effectiveness
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Customer Relationship Management
- Category: Customer Relationship Building
- Category: Marketing Strategies
- Category: Brand Loyalty
- Category: Customer Insights
- Category: Predictive Modeling
- Category: Loyalty Programs
