Customer Value in Pricing Strategy
Completed by Daniel Gresser
July 23, 2017
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Analysis
- Category: Global Marketing
- Category: Market Research
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Behavioral Economics
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
