Developing a Winning Marketing Strategy
Completed by Kunal Lalchandani
October 1, 2018
16 hours (approximately)
Kunal Lalchandani's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Product Planning
- Category: Target Audience
- Category: Customer Insights
- Category: Market Analysis

