Attract and Engage Customers with Digital Marketing
Completed by Katie Mathias
October 28, 2025
14 hours (approximately)
Katie Mathias's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Content Optimization
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Customer Engagement
